Project Moohan has been anticipated for some time. It marks Samsung’s first foray into extended reality, designed in partnership with Google. First mentioned in December, the device has since existed mostly as rumor and name. Now a new report claims to reveal both its launch date and its price.
Newsworks, by way of GSMArena, states that Samsung will hold an Unpacked event on Monday, September 29, to introduce the XR headset running on Android. Sales will begin on October 13, starting in South Korea before reaching other markets.
Samsung had earlier promised a release in the latter half of 2025, so these details appear consistent. The term “Project Moohan,” meaning “infinity” in Korean, is said to be a codename; the final name remains undisclosed.
Pricing is reported to fall between 2.5 and 4 million won. Though Samsung is unlikely to convert this figure directly overseas, it would amount to roughly $1,790, £1,330, or AU$2,765 at current exchange rates.
Samsung’s Big Step Into Immersive Tech
This will be Samsung’s first XR headset. The term XR covers several ideas: augmented reality, in which digital images are placed upon the real world; virtual reality, which shuts the user inside a wholly artificial space; and mixed reality, where digital forms appear to share the same ground as physical objects.
Put simply, XR is the sum of AR, VR, and MR, which makes this device an attempt at completeness. The Meta Quest 3 is sold as a mixed reality machine, and from the time we have spent with early versions of Project Moohan, its behaviour seems close to that of Meta’s product.
Apple avoids these phrases and speaks instead of a “spatial computer” for its Vision Pro, but in substance it is much the same. In our own trials, Moohan seemed a lighter and less costly answer to Apple’s heavier, more lavish design.
Specs and Features
We expect to examine the finished model soon. It is thought to carry a Snapdragon XR2+ Gen 2 chip, along with 16GB of memory, and it will include Gemini AI as a standard feature.
Final Words
Project Moohan is Samsung finally entering the XR space, something many have been waiting for, to provide a decent headset that will not cost a kidney. Priced at around $1,790, it is at the Goldilocks price point, neither too cheap like budget VR toys nor painfully expensive like the Apple Vision Pro.
It remains to be seen whether Samsung can successfully juggle AR, VR, and MR in a single device. The company is also good at packing features into attractive packages, although not always successfully (see the explosive nature of the Galaxy Note 7). Project Moohan might be the one to democratize high-quality XR experiences with Google Android experience and Gemini AI integration.
The true test will be when consumers put these headsets on in October. Until then, we can only wait and see whether Samsung can deliver on its ambitious name of its infinity or it will be another technological product that has been lost in translation.
