With the world becoming more and more digital, many of us are putting our focus solely on the internet to market our businesses. But that’s not to say you should rule out more traditional methods of marketing entirely. Yes, people are using their phones more than ever, but we still exist in the real world—and there are opportunities for marketing wherever we look. 

One small yet effective marketing tool is the custom car air freshener. Businesses have been using these for years to spread their name or message, and they’re still widely popular today. If you haven’t yet used custom air fresheners for marketing your business, here are a few reasons to consider this approach.

They’re Affordable and Scalable

If your marketing budget is small, you’ll be pleased to know that custom car air fresheners have a low cost per unit, so they’re perfect for mass distribution.

Rather than paying a monthly recurring fee for, say, your logo on a billboard, you only pay upfront to get the air fresheners made. It’s also easy to scale up, for instance, if you’re attending an event or offering them as freebies for your customer purchases.

They Stick Around Longer Than Flyers

Unlike business cards or leaflets, people actually keep hold of custom car air fresheners, since they have a practical purpose beyond just getting your name out there. 

That means drivers will get repeated exposure to your logo and contact details, and your air fresheners will become part of their daily routine. They’ll also act as a free billboard for you, exposing your brand to fellow drivers and pedestrians.

They’re Completely Customizable

When it comes to exactly how you market your business with a custom air freshener, you’re certainly not limited. The more customization available, the more options you have to do something unique that makes your air freshener instantly recognizable. 

On sites like Create My Freshener, you can choose everything from the design itself to the shape and size of the air freshener, as well as its scent. Check the Make My Freshener reviews to see how other businesses have used custom air fresheners for brand promo. 

They’re Easy to Distribute

Forget lugging heavy or bulky freebies to and from your next event. Custom air fresheners are lightweight and small, so they don’t take up much space or weight in a bag. 

They’re also ideal for direct mail or packaging inserts because they’re not going to massively influence the weight of a parcel. This gives them versatility—you can use them in different ways to attract customer attention.

They Work for Almost Any Industry

Finally, a massive benefit of custom air fresheners is that they’re ideal for businesses in pretty much any industry. 

Whether you run an auto-related business, a coffee shop, or a gym, or you’re a pet groomer or a real estate agent, you can benefit from using personalized car air fresheners to promote what you do. They’re also a unique option for festivals and artist merch.