Player loyalty has become the holy grail of online gaming, and Soft2Bet’s MEGA platform is built to help operators achieve it. This focus on engagement has shaped the company’s direction from the start.
Soft2Bet began in 2016 when Uri Poliavich set out to build a different kind of iGaming company. It now operates as both a B2B supplier and a B2C operator with more than 100 employees, holds 19 licenses across 11 regulated jurisdictions, and is preparing to enter the United States.
Below, we explore how Soft2Bet applies its approach through the MEGA gamification platform, five strategies to deepen engagement, a worldwide reach, high standards for responsible gaming, and a €50 million innovation fund driving the next stage of iGaming.
MEGA: Turning Gamification into Real Engagement
Central to Soft2Bet’s strategy is the Motivational Engineering Gaming Application (MEGA). Released in 2023, MEGA integrates with casino and sportsbook platforms and provides operators with tools to tailor experiences to their audiences rather than apply generic rewards.
Operators customize themes, avatars, reward triggers, and segmentation rules so players receive challenges, milestones, and rewards that reflect their behavior.
Soft2Bet reports that MEGA has been associated with increases in session duration, deposit frequency, and retention. By presenting gamification as a comprehensive platform, the company aims to transform how operators foster loyalty and how players engage with online gaming.
MEGA also supports over 20 languages and more than 70 payment methods, helping operators deliver consistent experiences across regions and currencies.
Five Ways Soft2Bet Deepens Player Connection
Soft2Bet combines design, analytics, and localisation. These five strategies show how:
- Adaptive Game Mechanics. Players can use avatars, collect items, or complete city-building style tasks. These mechanics appeal to a variety of tastes and keep the platform dynamic.
- Rewards That Reflect Behavior. Reward schemes respond to what players do. Smart triggers, segmented bonuses, and milestone rewards are designed to feel earned rather than arbitrary.
- Flexible Integration Across Platforms. MEGA fits into both casino and sportsbook systems without forcing operators to rebuild their infrastructure. This preserves brand identity and reduces disruption during deployment.
- Localized Gaming Brands. With brands like Betinia, Campobet, Tooniebet, Quickcasino, and Don.ro, Soft2Bet customizes themes, languages, game selections, and promotions to suit regional cultures and player preferences.
- Data-Informed Retention. Soft2Bet analyzes metrics to understand what keeps users active, which features attract repeat visits, and how behavior shifts over time. These insights guide future gamification elements.
Together, these five pillars create an ongoing journey for players and a steady growth model for operators.
Trust, Regulation and Recognition
Long-term engagement depends on trust. Soft2Bet operates under strict regulatory oversight in markets such as Denmark, Sweden, Romania, and Ontario and is preparing to enter the United States market.
Teams specializing in fraud prevention, player protection, and compliance ensure that transparency and fairness remain at the core of their operations. Regular audits by multiple gaming authorities reinforce a commitment to a secure and reliable environment.
This approach has earned industry recognition. In September 2024, Soft2Bet Invest received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe. At the 2025 Global Gaming Awards EMEA, Soft2Bet won Executive of the Year (Uri Poliavich), Platform Provider of the Year, and Product Launch of the Year for MEGA.
Soft2Bet’s recent awards – Image | Soft2Bet
Soft2Bet Invest: Fueling Innovation for the Future
Soft2Bet introduced Soft2Bet Invest in 2024, a €50 million innovation fund created to support start-ups in iGaming and casual gaming. Each project under the fund typically receives between €500,000 and €1,000,000. Its focus includes user-experience design, behavioral analytics, AI adoption, and high-margin software products.
By investing in new companies and ideas, Soft2Bet expands its ecosystem and helps ensure that features players will use tomorrow are built today. This initiative complements the company’s own technology by fostering a pipeline of innovation that benefits operators and players alike.
Looking Ahead: What Soft2Bet’s Approach Means
This combination of MEGA, localized brands, strict compliance, and investment in innovation demonstrates how Soft2Bet is reshaping the online gaming industry. For operators, it offers tools designed for measurable retention and revenue. For players, it provides experiences that are personal, consistent, and safe.
Soft2Bet’s approach demonstrates that centering decisions on what players actually want is a viable model for the future of online gaming.
